Design of an infographic to be used in a news press release to help promote the online car retailer cinch. This one illustrates the evolution of owner's first car from the 1970s to the present day.

Bespoke graphic icons were designed to help illustrate the different desired future of each car.

The individual elements of the infographic were also repurposed and used in a collection of social media graphics in 1:1 and 9:16 sizes.